Clients

Social Media & Content Strategy

After spending five years heading up a rapidly expanding digital strategy for the Tribeca Film Festival, I began developing social media and content strategy for film festivals, individual films, and film-related websites. I work directly with the creative teams—ranging from directors and producers to distributors, publicists and festival staff—to create and execute a unique and tailored social media and content strategy.

Though clients vary in their desired involvement, I look at our work together as a collaboration. We work closely to select the platforms that make sense for the project, craft the right voice for the community, identify affinity groups and keywords to target, decide on frequency of posts, etc.

Platforms include websites, Facebook, Twitter, YouTube, Instagram, MailChimp, Emma and more. I also develop written content (for websites, newsletters, production notes, etc.) as needed.

I’ve included a brief overview of my project work below; further details available upon request.

Film Festivals + Promotion

HamptonsFilm 150HamptonsFilm
2013-present
Develop content and social media strategy year-round for HamptonsFilm, home of the Hamptons International Film Festival. Maintain Facebook, Twitter, YouTube and Instagram platforms, and develop content for the organization’s websites, including blogs, announcements, and filmmaker interviews.
WebKINO! Germany Now
Client: German Films
2015-present
Develop content and social media strategy for promotional showcasing German cinema in the U.S. Maintain Facebook, Twitter, YouTube and Instagram platforms. Strategize and implement digital advertising campaigns to increase audience.
SoS avatarScience on Screen
2020-present
Develop content and social media strategy for annual grant program promoting the awareness of science through cinema across the U.S.. Maintain Facebook, Twitter, YouTube and Instagram platforms. Strategize and implement digital advertising campaigns to increase audience.
PFS pecker birds 150Provincetown Film Society
2022-present
Develop content and social media strategy for year-round arts organization with a 12-month cinema and a summer film festival in Provincetown, MA. Maintain Facebook, Twitter, and Instagram platforms. Strategize and implement digital advertising campaigns to increase audience.
MFF-2017-150Montclair Film
2016-2021
Developed content and social media strategy for year-round arts organization with a spring film festival in Montclair, NJ. Maintained Facebook, Twitter, YouTube and Instagram platforms. Strategized and implemented digital advertising campaigns to increase audience. Led staff in integrating all aspects of the organization into social media. Worked closely with the Marketing team.
Maui Film Festival
2016-2019
Developed content and social media strategy for 2016 film festival in Wailea, Maui, Hawaii. Update and managed accounts on Facebook, Twitter, YouTube and Instagram platforms. Strategized and implemented digital advertising campaigns to increase audience. Led staff in integrating all aspects of the Festival into social media.
Naples-Film-Fest-150Artis-Naples International Film Festival
2015-2019
Developed social media strategy for annual film festival in southwest Florida. Maintained Facebook, Twitter and Instagram platforms from pre- through post-Festival periods.

docnyc-profile-picDOC NYC & DOC NYC PRO
2016
Developed content and social media strategy for 2016 DOC NYC festival and DOC NYC PRO conference in New York City. Maintained Facebook, Twitter and Instagram platforms, including live-tweeting conference events. Strategized and implemented digital advertising campaigns to increase audience. Led staff in integrating all aspects of the Festival into social media.
SAIFFSouth Asian International Film Festival
2014
Managed social media strategy for the 2013 South Asian International Film Festival. Maintained Facebook, Twitter, and YouTube platforms, and launched an Instagram account.

Film Organizations


Film-Festival-Alliance-150Film Festival Alliance
Served on the Board of the only not-for-profit organization of film festival professionals (formerly known as IFP Festival Forum) from 2013 to 2017. As Communications Committee Co-Chair, organized monthly webinars, maintained social media platforms, updated dynamic website and participated in ongoing planning for the organization.

Seed and Spark logoSeed & Spark
Social Media Handbook
In the spirit of fair trade filmmaking, wrote the 2013 Social Media Handbook (updated for 2014) and ongoing series of blog posts for startup crowdfunding site designed specifically for independent filmmakers.

Films

Assistant-150-newThe Assistant
Director: Kitty Green
Client: Bleecker Street Films
Maintained Facebook, Twitter and Instagram campaigns prior to Sundance premiere and during the theatrical window, December 2019 to February 2020. Content included memes, graphics, videos, press, filmmaker interview and more.
6 Weeks 150x150Last Men in Aleppo
Director: Feras Fayyad
Client: Grasshopper Films
Maintained Facebook account during Oscar® campaign for Best Documentary Feature nominee, including Facebook advertising budget. Content included photos and press throughout the Academy Awards season.
6 Weeks 150x1506 Weeks to Mother’s Day
Director: Marvin Blunte
Developed content and social media strategy leading up to world premiere at DOC NYC in November 2017. Maintained Facebook, Twitter and Instagram accounts, advised on YouTube and more.
motherland 150Motherland
Director: Ramona Diaz
Maintained social media strategy (Facebook, Twitter, Instagram) and Facebook advertising campaign to increase the audience for U.S. theatrical release in November 2017.

Joe's-Violin-150Joe’s Violin
Director: Kahane Cooperman | Producer: Raphaela Neihausen
Maintained social media (Facebook and Twitter) during Oscar® campaign for Best Short Documentary nominee, including Facebook advertising budget. Content included photos and press throughout the Academy Awards season.
witness-150x150The Witness
Director: James Solomon | Producer: Melissa Jacobson
Consultant for social media training for filmmakers during the festival window and into theatrical distribution. Advised on Facebook and Twitter strategy, including Facebook advertising budget development and implementation.
Five-Nights-in-Maine-150Five Nights in Maine
Director: Maris Curran
Built community via social media during Festival run and through theatrical premiere in 2016. Maintained Facebook and Twitter accounts; managed Facebook advertising budget; advised on content strategy.
Transpecos-150Transpecos
Director: Greg Kwedar
Develop content and social media strategy around world premiere at South By Southwest Film in March 2016. Maintain Facebook, Twitter and Instagram accounts, advise on YouTube and more.

Borderline-150Borderline
Director: Rebbie Ratner
Develop content and social media strategy around world premiere at Big Sky Documentary Film Festival in February 2016. Maintain Facebook, Twitter and Instagram accounts, advise on YouTube and more.

Sembene-profile-pic-150Sembene!
Directors: Jason Silverman & Samba Gadjigo
Developed social media strategy around world premiere at Sundance Film Festival in January 2015. Maintained Facebook and Twitter accounts; managed advertising budget to build community.

The Armor of Light
Director: Abigail Disney
Developed content and social media strategy around world premiere at Tribeca Film Festival in April-May 2015. Maintained Facebook and Twitter accounts, advised on YouTube, Instagram. Worked closely with Fork Films on general social media strategy.

20 Feet square20 Feet From Stardom
Director: Morgan Neville
Client: MPRM Communications
Maintained social media campaigns (Facebook and Twitter) and developed social strategy for Oscar®-winning film’s theatrical release. Managed Facebook ad campaign to build robust audience.

missing people avatarMissing People
Director: David Shapiro
Developed content and social media strategy around U.S. premiere at Los Angeles Film Festival in June 2015. Maintained Facebook account, advised on YouTube, Twitter.

7cb avatar7 Chinese Brothers
Director: Bob Byington
Built, updated and maintain social media communications and advertising campaign to develop an audience for world premiere at SXSW in March 2015. Independent film starring Jason Schwartzman, Olympia Dukakis and Tunde Adebimpe.

Running Wild SquareRunning Wild: The Life of Dayton O. Hyde
Director/Client: Suzanne Mitchell
Managed social media and content strategy from 2013 Slamdance Film Festival premiere through theatrical and DVD release. A (low-budget) Facebook ad campaign garnered more than 85K fans in one year.

ELENA ELENA square
Director: Petra Costa
Client: Busca Vida Filmes
Maintained social media (Facebook, Twitter) and develop social and content strategy for U.S. theatrical release (IFC Center & more) in May 2014. Worked closely with social outreach campaign.

Reach Me Reach Me avatar
Director: John Herzfeld
Developed and maintain social media (Facebook, Twitter, YouTube, Instagram) and content strategy for U.S. theatrical/VOD release, November 2014. Monitor and implement modest Facebook ad campaign.

The Surface The Surface avatar
Director: Gil Cates, Jr. | Writer/Producer: Jeff Gendelman
Performed initial social media audit. Developed and manage cross-platform social media strategy for independent film starring Sean Astin, Chris Mulkey. Premiered at 2014 Milwaukee Film Festival; limited theatrical run in October 2014; wider release in mid-2015.

CFH avatarCall For Help
Directors: Michal Hanuka & Lior Etziony
Built and maintained social media communications (Facebook, YouTube and Twitter) and Facebook advertising campaign to develop an audience for U.S. theatrical and worldwide VOD release in February 2015.

Swim Little Fish Swim Swim Little Fish Swim avatar
Directors: Ruben Amar & Lola Bessis
Client: Under the Milky Way
Performed social media audit. Managed social media strategy (Facebook, Twitter) for theatrical/VOD release of independent film starring Dustin Guy Defa and Lola Bessis.

Brother on the Line squareBrothers on the Line
Director: Sasha Reuther
Maintained social media and developed strategy for digital release (iTunes, Amazon, Google Play). Managed Facebook ad campaign to build viewership. Outreach to affinity groups.

Running From CrazyRunning From Crazy
Director: Barbara Kopple
Client: Cabin Creek Films
Managed Facebook and Twitter for one month (during the Tribeca Film Festival and Sundance London). Managed Facebook ad campaign to build viewership.

Love & Air SexLove & Air Sex
Director: Bryan Poyser
Client: Anaphrodisiac, LLC
Maintained social media and developed strategy for theatrical/VOD release. Managed Facebook ad campaign.


AftershockAftershock
Director: Eli Roth
Client: MPRM Communications
Managed Facebook content/strategy and advertising campaign for one month through day-and-date theatrical/VOD release.


KnuckleballKnuckleball!
Directors: Ricki Stern & Annie Sundberg
Client: FilmBuff
Revamped social media platforms, developed and maintained strategy for DVD release. Managed Facebook ad campaign.


Red-ObsessionRed Obsession
Directors: Warwick Ross & David Roach
Client: FilmBuff
Maintained social media platforms and developed strategy for theatrical/VOD release. Managed Facebook ad campaign.


Free the MindFree the Mind
Director: Phie Ambo
Client: International Film Circuit
Maintained social media strategy and Facebook ad campaign from IndieGogo campaign through theatrical release.


When Comedy Went to SchoolWhen Comedy Went to School
Directors: Ron Frank & Mevlut Akkaya
Client: International Film Circuit
Maintained social media strategy and Facebook ad campaign through theatrical premiere.


Dog DaysDog Days
Directors: Laura Waters Hinson & Kasey Kirby
Managed Facebook ad campaign and served as social media consultant for festival circuit strategy.


Bitter BuddhaThe Bitter Buddha
Director: Steven Feinartz
Managed Facebook Ad campaign following Slamdance Film Festival premiere and through theatrical/VOD release.


Backgammon-150Backgammon
Director: Francisco Orvañanos
Managed Facebook and Twitter campaigns during world premiere at the Sarasota Film Festival in Fall 2015.