Updated 6/6/2024
Kristin McCracken
Programmer + Digital Content
From 2008-2012, I headed up digital media at Tribeca Enterprises, the parent company of the Tribeca Film Festival. I ran the award-winning website year-round, including content and operations (and all digital initiatives), and also built and developed Tribeca’s presence on social media platforms. I worked closely with the press, marketing, and sponsorship departments, seamlessly integrating their initiatives with company profiles. Under my direction, TribecaFilm.com won two consecutive Webby Awards for Best Event Website (2011 and 2012), with an additional nomination in 2010.
After leaving Tribeca in 2012, I worked with individual films and festivals on social media and content strategy. I’ve spent a lot of time thinking about how to build a broad, dynamic, engaged community around a project, diving into social media from practically day one. I always warned my clients that the work can be time-intensive, and tedious, and because the platforms are constantly changing, one needed a professional to help sort out the changing best practices. I prided myself in the fact that my strategies and expertise continue to evolve as old platforms change and new ones emerge.
After 15 years being at the beck and call of the algorithm, that time-intensive work caught up with me. After taking on the role of Programmer at the Hamptons Film Festival—which I found I have a knack for and instantly fell in love with—I have taken social media gigs off my plate. I do not have the will or youth required for TikTok, reels and stories, and I have happily ceded this work to the next generation. Godspeed!
Year-round, I manage the website and email strategy for the Hamptons International Film Festival, and I am also the year-round Program Manager for Science on Screen®, a grant initiative of the Alfred P. Sloan Foundation administered by the Coolidge Corner Theatre. Seasonally I work with the Provincetown Film Festival and the Key West Film Festival in various roles, and am open to others that come along.
On a case-by-case basis, I do still offer customized online training sessions for filmmakers, production teams, film organizations, and distributors. I am also an eagle-eyed proofreader, which is something I oddly enjoy, so please hit me up for all your copyediting needs!
For the record, select past film clients have included Oscar® nominee Joe’s Violin, Oscar winner Twenty Feet From Stardom, the 2020 sleeper hit The Assistant, The Armor of Light, Sembene!, The Witness, Running Wild: The Life of Dayton O. Hyde, and Running From Crazy, among others. Check out my full list of clients here.
I have interviewed German film stars for the KINO! Chats series via KINO! Germany Now. I have contributed filmmaker and talent interviews to The Playlist and The Huffington Post. I also interviewed directors for the Hamptons International Film Festival.
In addition, I wrote 10 books between 2000 and 2005. Scholastic published nine celebrity biographies for children.
And in 2005, Penguin published my first book for adults, entitled 101 Things to do Before You Turn 40. (I only completed about 2/3 of them. I wish you better luck!)
I majored in English at the University of Virginia, and completed graduate work in higher education administration at NYU. I live in Brooklyn with my husband Jim Waterhouse (‘McCrackHouse’ is our ‘Brangelina’). He is a talented modelmaker who luges (!). We have two black cats, Millie and Mia.
